Global Mobile Roaming Pricing 2010
International mobile roaming is one of the most important services in the European mobile operator’s portfolio. According to figures released by the GSM Association some 42 per cent of Europeans travel outside their home country. And revenues from international roaming has accounted for up to 20 per cent of total mobile operator turnover in Europe. With the introduction of Pan European regulation the cost of roaming has become more visible and transparent. But outside Europe, to date there has been little regulatory intervention on roaming charges.
Mobile roaming is transforming itself in Europe as a result of regulatory intervention by the European Commission (EC). The introduction of a euro-tariff on retail and wholesale pricing for voice calls has resulted in a reduction of roaming tariffs within the European area but an increase in international roaming rates to destinations outside of Europe.
Synopis
This 170-page report supported with 48 Tables and 33 Charts looks at the evolvement of roaming prior to the introduction of the EC cap and after.
It is supported with in-depth country reviews – 7 European – 3 non-European countries. The report reveals the increasingly availability of ‘opt in’ bundles offered by operators to by-pass the EC cap regulation. There is also the bypass effect of Wi-Fi and VoIP services which are becoming an easier to use alternative to international roaming.
Some mobile operators are now moving away from bi-lateral roaming relationships. In the past operators helped found a series of roaming alliances – such as FreeMove or Bridge – which offered preferential rates for frequent travellers or business users – but now the importance of the roaming alliance has been overtaken by the rise of the Roaming Hub.
The Roaming Hub enables mobile operators to interconnect to a wider range of counterparties and is becoming the preferred method to connect at a wholesale level.
This report benchmarks voice, SMS and data roaming prices across the countries surveyed in depth.
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MMS
MMS
MMS has evolved from the huge popularity of the SMS text service for GSM networks. It is a departure from the transport mechanism used for SMS (which is based on the GSM signalling channels) to the use of IP to transport messages within the MMS network. To this end MMS has similarities with Internet email and standard IETF protocols. As with any new technology it is difficult to accurately predict the position within the next 5 years, although based on previous experience with WAP and SMS it would be fair to say that these protocols will increase in usage over the next 5 years and become legacy for a further 5 years following which, users will migrate onto the next wave of messaging. Significant revenue growth and data usage is expected to be driven by consumer usage of MMS. But MMS technology offers more than just a broadening of message content. With MMS, it is not only possible to send your multimedia messages from one phone to another, but also from phone to email, and vice versa. This feature dramatically increases the possibilities of mobile communication, both for private and corporate use. Multimedia messaging will reshape the landscape of mobile communication, making it more personal, more versatile, and more expressive than ever before. MMS ::; Is the first book to address how MMS (and the use of IP to transport messages) will affect existing infrastructure and business models; Covers the fundamental changes to mail and billing systems; Includes future recommendations, such as interoperability and evolution; Presents an overview of the MMS technology components. Drawing on the authors hands-on experience in the implementation of MMS technology (developing, billing and delivering services) at BT, this innovative book will appeal to engineering managers, network operators, market analysts, business decision makers, content providers and operator organizations.
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Price: 135.00