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Global Mobile Roaming Pricing 2010

Global Mobile Roaming Pricing 2010 report ( http://www.bharatbook.com/detail.asp?id=145470&rt=Global-Mobile-Roaming-Pricing-2010.html ) which provides Voice and SMS roaming rates in Europe have halved over this period, with very few prices applied below the cap. EU mobile roaming data rates are on average 5.4 euro, 5 times the 1 Euro per MB wholesale rate though individual operator data roaming rates vary from below the wholesale cap to more than 10 times the cap rate.

""A main constraint on roaming usage is the lack of awareness by users,"" comments Margrit Sessions, MD of TCL; ""In our survey over the 3-year period since 2007, it is striking how little unregulated roaming services pricing has declined,"" says Sessions. ""The user can end up paying ten times more for communication when outside the EU"".

TCL has identified some 90% of European mobile operators have chosen to position their EU voice roaming tariff close to the cap, which is acting as the de facto price standard.

A characteristic of the introduction of the EU roaming cap has been the change in roaming pricing to other regions outside of the European Union. Operators have sought to offset the revenue limiting effects of the EU roaming cap by rebalancing roaming tariffs outside the EU. Some operators have altered the geographical zones which has resulted in higher prices for roamers in countries in particular countries such as Norway, Switzerland, the USA and Asia Pacific that were before in the EU zone.

Increasingly though mobile operators push a series of separate ""opt in"" roaming bundles for consumers that bypass the EU roaming cap which offer roaming discounts in return for a weekly or monthly fee to selected holiday destinations but can attract higher rates to EU countries than the EC rate cap.

The net effect of the rebalancing of mobile roaming tariffs outside of the EU has been to make roaming services to the US or other countries relatively expensive by comparison with the EU. For example:

- The price of a roaming voice call from the EU zone to the next geographical tariff zone has an average mark up of 200% - The price of SMS roaming outside the EU zone to the next geographical zone has an average mark up of 160%. - The price of Mobile Data roaming outside the EU zone to the next geographical zone has an average mark up of 270%.

To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/detail.asp?id=145470&rt=Global-Mobile-Roaming-Pricing-2010.html

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Global Mobile Roaming Pricing 2010

International mobile roaming is one of the most important services in the European mobile operator’s portfolio. According to figures released by the GSM Association some 42 per cent of Europeans travel outside their home country. And revenues from international roaming has accounted for up to 20 per cent of total mobile operator turnover in Europe. With the introduction of Pan European regulation the cost of roaming has become more visible and transparent. But outside Europe, to date there has been little regulatory intervention on roaming charges.

Mobile roaming is transforming itself in Europe as a result of regulatory intervention by the European Commission (EC). The introduction of a euro-tariff on retail and wholesale pricing for voice calls has resulted in a reduction of roaming tariffs within the European area but an increase in international roaming rates to destinations outside of Europe.

Synopis

This 170-page report supported with 48 Tables and 33 Charts looks at the evolvement of roaming prior to the introduction of the EC cap and after.

It is supported with in-depth country reviews – 7 European – 3 non-European countries. The report reveals the increasingly availability of ‘opt in’ bundles offered by operators to by-pass the EC cap regulation. There is also the bypass effect of Wi-Fi and VoIP services which are becoming an easier to use alternative to international roaming.

Some mobile operators are now moving away from bi-lateral roaming relationships. In the past operators helped found a series of roaming alliances – such as FreeMove or Bridge – which offered preferential rates for frequent travellers or business users – but now the importance of the roaming alliance has been overtaken by the rise of the Roaming Hub.

The Roaming Hub enables mobile operators to interconnect to a wider range of counterparties and is becoming the preferred method to connect at a wholesale level.

This report benchmarks voice, SMS and data roaming prices across the countries surveyed in depth.

To know more and to buy a copy of the report “Global Mobile Roaming Pricing 2010” feel free to visit http://www.bharatbook.com or contact us at +91 22 27578668.